Well this isn't your typical 'Back to School' commercial. Seems like it when it first starts. You think "ok... these kids are showing off their new school gear." Then you hear what sounds like faint gun shots in the background and the kids descriptions and uses of the school equipment change drastically. The parents of some Sandy Hook victims had this put together and call it "Back to School Essentials," and yes... it's on network TV. Debuted on NBC yesterday (9.18) morning.
What do you think?